Thursday, December 29, 2005

From the Glaringly Obvious Dept: Adobe beats targets for Q4 The Register

Thought I'd chime in here as someone who has had to pay full sticker for Adobe products.
This shouldn't come as a surprise, having acquired most of their library long ago and now adding Macromedia's assets Adobe is certainly one of the powerhouse players in the software industry. Yet I can't help but laugh at the fact that while they were ahead of the game this quarter they are expecting difficulties in the future. My stance, how about lowering the pricing model a little?

Let's face facts, if the price of Adobe's software keeps going up at this rate they'll have priced themselves out of existence. Don't misunderstand I believe Adobe has some great applications (PhotoShop, Illustrator and technically now Dreamweaver) but considering the dev-life cycle I can see how the up and coming photographer or graphic artist is going to have sticker shock every time they need to upgrade.

If I had my way I'd look to Adobe to create a middle tier pricing schema. But hey since when has the industry ever done anything according to my ideology.

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